17 Bulgarian Pop Music: Must-Watch Stars and Hits of 2025
Bulgarian pop music has evolved rapidly in recent years. The local scene, often called “BG pop,” now blends traditional melodies with modern electronic and dance elements. In 2025, a new generation of artists and veteran performers continue to shape the sound of Bulgarian pop. This article introduces 17 must-watch Bulgarian pop stars and their recent hits. These artists represent the country’s unique blend of Slavic soul and modern pop trends.
17 Bulgarian Pop Music: Must-Watch Stars and Hits of 2025
1. Kristian Kostov
Kristian Kostov rose to international fame as the runner-up in Eurovision 2017. In 2025, he remains a leading voice in Bulgarian pop. His recent single “Invisible” showcases his emotive vocals over a synth-pop backdrop. He continues to represent Bulgaria on the global Pop Music Songs scene with strong lyrical storytelling and polished production.
2. Dara
Dara is one of the most distinctive female voices in Bulgarian pop. Her 2025 hit “La La Love Me” mixes urban beats with Balkan elements. Known for her bold fashion and confident stage presence, Dara is also one of the most-streamed Bulgarian artists online.
3. Mihaela Marinova
Mihaela Marinova began her career in talent shows but quickly transitioned to mainstream pop. Her recent track “Phoenix” is both powerful and poetic, symbolizing rebirth and strength. Her ability to blend pop with R&B influences has made her a standout voice in 2025.
4. VICTORIA
Best known for representing Bulgaria at Eurovision 2021 with “Growing Up Is Getting Old,” VICTORIA continues her artistic evolution. Her 2025 EP “Beyond Dreams” has gained critical acclaim for its dreamy soundscapes and mature songwriting. She remains a leading figure among Bulgarian Pop Music Artists.
5. Grafa (Vladimir Ampov)
Grafa is a veteran of the Bulgarian music industry. His 2025 album “Retro Future” is a reflection on personal and social themes. Tracks like “Vreme” (“Time”) show his mastery in blending classic pop sounds with modern production.
6. Rushi Vidinliev
After a quiet period, Rushi made a major comeback in 2025. His new song “Echo” blends electro-pop with nostalgic themes. Known for his deep voice and romantic lyrics, Rushi’s return has been celebrated by fans and critics alike.
7. Gery-Nikol
Gery-Nikol continues to be one of the most controversial and talked-about figures in Bulgarian pop. Her 2025 single “Boomerang” is a high-energy dance anthem. With a strong social media presence and bold visuals, she captures youth culture in Bulgaria.
8. Pavell & Venci Venc’
This hip-hop/pop duo has been a constant force in Bulgarian charts. Their 2025 collaboration with Mihaela Fileva, “Samotni Sred Hora,” (“Alone Among People”) speaks to modern alienation. Their blend of rap and melodic choruses continues to appeal to a wide audience.
9. Mihaela Fileva
Mihaela Fileva is known for her smooth vocals and poetic songwriting. Her 2025 album “Spomeni” (“Memories”) touches on themes of love and loss. Her voice carries emotional weight that makes each performance memorable.
10. TITA
TITA is a rising pop star who continues to redefine her sound. Her 2025 release “Gravity” explores the pull of love and obsession through a slick, electronic sound. With a strong fanbase and catchy melodies, she’s among the most influential young Bulgarian artists.
11. DARA Ekimova
Daughter of a famous Bulgarian musician, DARA Ekimova is making a name for herself. Her 2025 track “Na Kraya” (“At the End”) shows maturity in songwriting and voice. Her music blends traditional Bulgarian influences with contemporary beats.
12. Billy Hlapeto
Billy Hlapeto is a rapper who has successfully merged pop hooks with hip-hop rhythms. His 2025 single “Bez Tebe” (“Without You”) is a crossover hit. His wordplay and emotional delivery keep him at the top of the charts.
13. Deyan Nedelchev
A legendary figure in Bulgaria’s pop scene, Deyan Nedelchev has continued to innovate in 2025. His new ballad “Lyubovta Sedi Tuk” (“Love Sits Here”) reminds listeners of his vocal range and emotional depth. His career bridges generations of Bulgarian music fans.
14. Poli Genova
Eurovision favorite Poli Genova continues to charm audiences with her vibrant pop. Her 2025 song “Igra” (“Game”) is a playful and upbeat anthem. Her charisma on stage makes her a fan favorite across Europe.
15. Slavi Trifonov
Known both as a musician and political figure, Slavi continues to influence Bulgarian culture. While his 2025 music leans towards folk-pop, his lyrical content often tackles societal themes. His fanbase remains loyal and extensive.
16. ALMA
ALMA is a young singer-songwriter whose 2025 track “Runaway Soul” has captured international attention. Singing in English, she bridges the Bulgarian and European pop markets. Her style is influenced by indie pop and electronica.
17. Orlin Pavlov
Orlin Pavlov brings a classic vocal style to the Bulgarian pop scene. His 2025 single “Svetlina” (“Light”) is a romantic ballad with acoustic elements. Known for his work in film and theater, Orlin’s artistic range makes him stand out.
Trends in Bulgarian Pop Music in 2025
Blending Traditional and Modern
Many Bulgarian pop artists now incorporate elements of folk music and traditional instruments into modern beats. This fusion makes their music culturally unique while appealing to younger listeners.
English-Language Releases
More artists are choosing to sing in English to reach global audiences. This trend is evident in songs by ALMA, VICTORIA, and Kristian Kostov. It reflects Bulgaria’s increasing presence in the European pop market.
Collaborations and Cross-Genre Hits
Pop-rap duos like Pavell & Venci Venc’ and pop-ballad collaborations between artists like Mihaela Fileva and Grafa are common. These partnerships diversify the sound of modern Bulgarian pop.
Why Bulgarian Pop Music Matters
Bulgarian pop reflects the country’s evolving identity. It is a space where history, culture, and modernity merge. The artists of 2025 show that Bulgaria is not only following trends but also setting them. From emotional ballads to energetic dance tracks, Bulgarian pop offers something for every listener.
Conclusion
The Bulgarian pop scene in 2025 is vibrant, diverse, and full of talent. From Eurovision stars like Kristian Kostov and VICTORIA to bold newcomers like ALMA and TITA, the country is producing music that resonates both locally and internationally. As these 17 artists continue to push boundaries, Bulgarian pop music is destined to gain even more global recognition. Keep your ears open – Bulgaria’s sound is evolving, and it’s worth listening to.